Nomen

die Preispolitik

pricing policy

Die Firma hat eine aggressive Preispolitik.

The company has an aggressive pricing policy.

Die Preispolitik beeinflusst den Markt stark.

The pricing policy strongly influences the market.

to pursue a pricing policy Die Firma verfolgt eine neue Preispolitik.

Preisgestaltung (pricing), Preisstrategie (pricing strategy)

Composed of 'Preis' (price) and 'Politik' (policy, politics). Literally 'price policy'.

Connects the business concept of 'price' with the strategic concept of 'policy' (Politik).

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