die Markenbekanntheit
Translation
brand awareness, brand recognition
Examples
Gute Werbung steigert die Markenbekanntheit.
Good advertising increases brand awareness.
Wir messen die Markenbekanntheit regelmäßig.
We measure brand awareness regularly.
Grammar Patterns
to increase brand awareness die Markenbekanntheit steigern/erhöhen Good advertising increases brand awareness.
Similar Words
Synonyms: Markenbewusstsein, Markenpräsenz
Etymology
Composed of 'Marke' (brand) + 'bekannt' (known) + '-heit' (a suffix like '-ness'). Literally 'brand-known-ness'.
Memory Tips
Think of how 'bekannt' (well-known) a 'Marke' (brand) is. The '-heit' suffix turns the adjective into a noun.