die UVP
Translation
recommended retail price, RRP, manufacturer's suggested retail price, MSRP
Examples
Die UVP für das Handy beträgt 500 Euro.
The RRP for the mobile phone is 500 euros.
Oft liegt der Verkaufspreis unter der UVP.
Often the selling price is below the RRP.
Grammar Patterns
the RRP for sth. the recommended retail price for something The RRP for the new car is very high.
Similar Words
Richtpreis (guide price), Listenpreis (list price)
Etymology
Acronym for 'unverbindliche Preisempfehlung' (non-binding price recommendation).
Memory Tips
Think of it as the German equivalent of RRP (Recommended Retail Price). The 'U' for 'unverbindlich' means it's not legally binding for the seller.