der Lead
Translation
lead, contact, tip
Examples
Wir haben einen neuen Lead generiert.
We have generated a new lead.
Der Journalist verfolgt einen heißen Lead.
The journalist is following a hot lead.
Grammar Patterns
to generate/get ((a lead)) We generated a new lead.
to follow up on ((a lead)) The journalist is following up on a lead.
Similar Words
Synonyms: contact, prospect, tip
Etymology
From the English word 'lead', meaning to guide or direct. In a business context, it's someone or something that could 'lead' to a sale.
Memory Tips
Think of a detective following a 'lead' in a case, or a salesperson following a 'lead' to a potential customer.