der Preisdruck
Translation
price pressure, downward pressure on prices
Examples
Der Markt leidet unter starkem Preisdruck.
The market is suffering from strong price pressure.
Der Preisdruck zwingt Firmen zu Einsparungen.
Price pressure is forcing companies to make savings.
Grammar Patterns
to be under ((...)) to be under price pressure The retail sector is under enormous price pressure.
Similar Words
Synonyms: Kostendruck (cost pressure)
Etymology
Composed of 'Preis' (price) and 'Druck' (pressure). It literally means 'price pressure'.
Memory Tips
Picture a heavy weight labeled 'Preis' (price) pressing down, symbolizing the economic force that pushes prices down.