der Schriftzug
Translation
lettering, logotype, script, signature
Examples
Der Schriftzug der Marke ist sehr bekannt.
The brand's logotype is very well-known.
Ein blauer Schriftzug ziert das T-Shirt.
A blue script adorns the T-shirt.
Grammar Patterns
the lettering/logo ((of sth.gen)) The company's lettering is modern.
a lettering/logo ((on sth.dat)) There is a large lettering on the poster.
Similar Words
Synonyms: das Logo (logo), die Aufschrift (inscription), die Signatur (signature)
Etymology
Composed of 'Schrift' (writing, script) and 'Zug' (stroke, pull). It literally means a 'stroke of writing'.
Memory Tips
Think of the 'pull' or 'stroke' (Zug) of a pen that creates the 'script' (Schrift) of a logo.