kaufkräftig
Translation
affluent, having high purchasing power, wealthy
Examples
Die kaufkräftige Zielgruppe ist für uns wichtig.
The target group with high purchasing power is important to us.
Diese Region ist wirtschaftlich sehr kaufkräftig.
This region is economically very affluent.
Grammar Patterns
((Adjective)) + Noun affluent ... A kaufkräftige customer base is important.
((Subject)) + to be + kaufkräftig to be affluent The population here is very kaufkräftig.
Similar Words
Synonyms: wohlhabend, reich (wealthy, rich); Antonym: kaufschwach (with low purchasing power)
Etymology
Composed of 'kaufen' (to buy) + 'Kraft' (power, strength) + '-ig' (adjective suffix). Literally means 'buy-powerful'.
Memory Tips
Imagine someone with the 'Kraft' (power) to 'kaufen' (buy) anything they want.