Nomen

der Influencer

influencer

Ein bekannter Influencer wirbt für das Produkt.

A well-known influencer is promoting the product.

Sie arbeitet als Influencerin.

She works as an influencer.

((as subject)) The influencer posts a video.

((as object)) I follow an influencer.

Meinungsführer (opinion leader), Trendsetter (trendsetter)

A direct loanword from English 'influencer', derived from the verb 'to influence'.

It's the same as the English word. Think of someone who has 'influence' on social media.

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