das Sponsoring
Translation
sponsorship, sponsoring
Examples
Das Sponsoring ist eine wichtige Einnahmequelle.
Sponsorship is an important source of income.
Die Firma betreibt Sponsoring im Sportbereich.
The company is involved in sports sponsorship.
Grammar Patterns
((sponsorship)) sponsorship Sponsorship is an important source of income.
Similar Words
Synonyms: Förderung (promotion), Unterstützung (support)
Etymology
From the English verb 'to sponsor' + '-ing'.
Memory Tips
The '-ing' ending, just like in English, refers to the act of doing something. So, this is the act of sponsoring.