Nomen

die Werbebotschaft

advertising message, commercial message

Die Werbebotschaft war sehr klar.

The advertising message was very clear.

Er analysierte die Werbebotschaften im Fernsehen.

He analyzed the advertising messages on TV.

to convey/understand ((sth.)) to convey/understand ((something)) The company conveys a clear advertising message.

Slogan, Werbespruch (tagline)

Composed of 'Werbe-' (from 'Werbung', advertising) and 'Botschaft' (message).

Think of it as the 'Botschaft' (message) within the 'Werbung' (advertisement).

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