Nomen

das Werbemittel

advertising material, promotional material, advertising medium

Flyer sind ein klassisches Werbemittel.

Flyers are a classic advertising material.

Das Unternehmen wählt passende Werbemittel aus.

The company selects suitable advertising media.

to use an advertising medium The company uses various advertising media.

Werbeträger (advertising medium), Reklamematerial (promotional material)

A compound of 'Werbe-' (advertising) and 'Mittel' (means, medium).

It's literally the 'advertising-means'. The 'Mittel' is the medium for the message.

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