catchword
Translation
slogan, buzzword, motto
Examples
"Sustainability" is the new catchword in business.
"Sustainability" is the new catchword in business.
The party's catchword was "Forward Together".
The party's catchword was "Forward Together".
Grammar Patterns
((a/the)) catchword a slogan or popular phrase "Innovation" became the company's catchword.
Similar Words
Synonyms: slogan, buzzword, motto
Etymology
From 'catch' + 'word'. A word that 'catches' people's attention.
Memory Tips
Think of a word used in advertising that 'catches' your attention and is easy to remember.