noun

diversification

diversification, variation

The company is focusing on diversification.

The company is focusing on diversification.

Diversification of investments reduces risk.

Diversification of investments reduces risk.

((diversification of sth.)) the process of a business enlarging or varying its range of products or field of operation The diversification of the economy is essential.

Synonyms: variation, expansion; Antonyms: specialization, concentration

From 'diversify' + '-ation' (noun-forming suffix). 'Diversify' comes from Latin 'diversus' (diverse) + 'facere' (to make).

Think of it as the 'action' ('-ation') of 'making' ('-fy') things 'diverse'.

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