noun

endorsement

endorsement, support, approval, sponsorship

The campaign has won the endorsement of several celebrities.

The campaign has won the endorsement of several celebrities.

He secured a major endorsement deal with a sports brand.

He secured a major endorsement deal with a sports brand.

The cheque requires an endorsement on the back.

The check requires an endorsement on the back.

(an endorsement of sth.) an act of giving public approval to (sth.) The campaign won the endorsement of the public.

(an endorsement deal) a contract to promote a product He has a lucrative endorsement deal.

Synonyms: support, approval, backing; Antonyms: disapproval, rejection

From 'endorse' + the suffix '-ment', which forms nouns denoting an action or its result.

Think of the 'act' or 'result' (-ment) of endorsing something. A celebrity gives their endorsement to a product.

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