gimmick
Translation
gimmick, trick, stunt, ploy
Examples
The free gift was just a marketing gimmick.
The free gift was just a marketing gimmick.
The singer's new gimmick is wearing a strange hat.
The singer's new gimmick is wearing a strange hat.
Grammar Patterns
a marketing/sales gimmick a trick used for marketing or sales It's just a sales gimmick to attract customers.
Similar Words
Synonyms: ploy, stunt, trick, device
Etymology
The origin is uncertain, but it's possibly an anagram of the word 'magic'.
Memory Tips
Imagine a magician saying 'Gimme a trick!' and pulling out a strange device – a gimmick – to get your attention.