noun

goodwill

benevolence, friendliness, business reputation

The visit was a gesture of goodwill.

The visit was a gesture of goodwill.

The company's goodwill is worth millions.

The company's goodwill is worth millions.

a gesture of goodwill a friendly action The visit was a gesture of goodwill.

Synonyms: benevolence, kindness, friendliness; Antonyms: malice, hostility

A compound of 'good' + 'will' (desire, intention). Literally 'a good intention'.

Imagine someone having a 'good will' or good intention toward you.

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