noun

guise

guise, appearance, pretense

He visited the town in the guise of a salesman.

He visited the town in the guise of a salesman.

Under the guise of friendship, he betrayed her.

Under the guise of friendship, he betrayed her.

in the guise of ((sth.)) as an outward appearance of (sth.) He arrived in the guise of a tourist.

Synonyms: appearance, semblance, pretense

From Old French 'guise' meaning 'manner, way, fashion', of Germanic origin.

Think of the word 'disguise'. A guise is the false appearance or 'disguise' someone adopts.

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