personalization
Translation
personalisation, customisation
Examples
Website personalization can improve user experience.
Website personalisation can improve user experience.
The personalization of the gift made it special.
The personalisation of the gift made it special.
Grammar Patterns
the personalization of ((sth.)) the act of personalizing something The personalization of our service is key.
Similar Words
Synonyms: customisation, individualisation
Etymology
From the verb 'personalize' plus the suffix '-ation', which indicates an action or process.
Memory Tips
Think of it as the 'action' of making something 'personal'.