noun

retention

retention, keeping, memory

The company focuses on customer retention.

The company focuses on customer retention.

Water retention can cause swelling.

Water retention can cause swelling.

His retention of facts is amazing.

His retention of facts is amazing.

((of sth.)) the action of keeping (sth.) The company focuses on customer retention.

Synonyms: preservation, maintenance, memory; Antonyms: loss, release

From Latin 'retinere' (to hold back), from 're-' (back) + 'tenere' (to hold).

Think of 're-tain' as 'again hold'. It's the act of holding onto something, whether it's customers, water, or information.

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