catchword
Translation
catchword, slogan, buzzword
Examples
"Sustainability" is a popular catchword in business today.
"Sustainability" is a popular catchword in business today.
The movement's catchword was "liberty for all."
The movement's catchword was "liberty for all."
Grammar Patterns
((sth.)) as a catchword (something) as a catchword They used "progress" as their main catchword.
Similar Words
Synonyms: buzzword, slogan, motto
Etymology
From 'catch' (to grab attention) + 'word'. A word that 'catches' the essence of an idea.
Memory Tips
A catchword is often a single word that represents a bigger idea or trend, like 'innovation'.