noun

downturn

downturn, recession, slump

The company faced a downturn in sales.

The company faced a downturn in sales.

There was a sharp downturn in the economy.

There was a sharp downturn in the economy.

((a/the)) downturn ((in sth.)) a decline in economic or business activity The company faced a downturn in sales.

Synonyms: decline, slump, recession; Antonyms: upturn, upswing, boom

From 'down' + 'turn'. A turn in a downward direction.

Imagine a graph of the economy taking a 'turn' and going 'down'.

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