noun

effectiveness

effectiveness, efficacy

We need to measure the effectiveness of the campaign.

We need to measure the effectiveness of the campaign.

the effectiveness of ((sth.)) the quality of producing a desired result from (sth.) The effectiveness of the new drug is being tested.

Synonyms: efficacy, efficiency; Antonyms: ineffectiveness

From 'effective' + '-ness' (noun suffix indicating a state or quality). 'Effective' means producing a desired result.

Focus on the '-ness' ending, which turns the adjective 'effective' (having an effect) into a noun (the quality of having an effect).

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