noun

analytics

analytics

Web analytics help us understand user behavior.

Web analytics help us understand user behaviour.

The company uses data analytics to improve sales.

The company uses data analytics to improve sales.

((type of)) analytics The company uses data analytics to improve sales.

Synonyms: data analysis, data mining

From 'analytic' + '-ics' (a suffix used to form names of sciences or arts, like 'physics').

Think of 'analytics' as the science ('-ics') of 'analysis'. It refers to the systematic analysis of data.

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