verb

innovate

to innovate, to introduce new things

The company must innovate to stay competitive.

The company must innovate to stay competitive.

They innovate by combining old and new ideas.

They innovate by combining old and new ideas.

((in sth.)) to introduce new ideas or methods in (sth.) The company innovates in the field of robotics.

Synonyms: create, invent, pioneer; Antonyms: copy, imitate

From Latin 'innovare' (to renew), from 'in-' (into) + 'novus' (new).

Think 'in-new-ate' – to make something new inside an existing system or field.

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