noun

motto

motto, slogan, maxim

"Live, laugh, love" is her personal motto.

"Live, laugh, love" is her personal motto.

The company's motto is "Quality first."

The company's motto is "Quality first."

a personal/company motto a guiding principle for a person or company The company's motto is "Innovation for all."

Synonyms: slogan, saying, maxim, creed

From Italian 'motto' meaning 'a word, a saying'.

Think of the 'motor' that drives you; your 'motto' is the saying that drives your actions.

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