Nomen

die Akquise

canvassing, solicitation, client acquisition

Die Akquise neuer Kunden ist schwierig.

The acquisition of new clients is difficult.

Er ist für die Akquise zuständig.

He is responsible for client acquisition.

the acquisition of ((sth.)) Die Akquise von Neukunden ist unser Hauptziel.

Synonyms: Akquisition, Kundenwerbung, Neukundengewinnung

From French 'acquise' (acquired), from Latin 'acquirere' (to acquire).

Sounds like the English word 'acquire'. Think of 'acquiring' new clients for a business.

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