die Akquise
Translation
client acquisition, customer acquisition, prospecting
Examples
Die Akquise neuer Kunden ist schwierig.
Acquiring new customers is difficult.
Er ist für die Akquise zuständig.
He is responsible for client acquisition.
Grammar Patterns
the acquisition of ((sth.)) The acquisition of new customers is our main goal.
Similar Words
Synonyms: Akquisition, Kundenwerbung, Neukundengewinnung
Etymology
Borrowed from French 'acquise' (acquired), which comes from the Latin 'acquirere' (to acquire).
Memory Tips
It sounds very similar to 'acquire'. Picture a salesperson actively 'acquiring' new customers.