das Alleinstellungsmerkmal
Translation
unique selling proposition, unique selling point, USP, distinguishing feature
Examples
Qualität ist unser Alleinstellungsmerkmal.
Quality is our unique selling proposition.
Das Produkt hat kein klares Alleinstellungsmerkmal.
The product has no clear distinguishing feature.
Grammar Patterns
((et4)) als Alleinstellungsmerkmal haben to have sth. as a USP The company has its service as a USP.
Similar Words
Synonyms: USP, unique feature, distinguishing feature
Etymology
From 'allein' (alone/unique) + 'Stellung' (position) + 's' (linking element) + 'Merkmal' (feature). A feature that gives a unique position.
Memory Tips
Break it down: A 'Merkmal' (feature) that gives you an 'allein' (unique) 'Stellung' (position) in the market.