die Bestandskunden
Translation
existing customers, regular customers
Examples
Wir müssen unsere Bestandskunden besser betreuen.
We need to serve our existing customers better.
Grammar Patterns
to retain existing customers We want to retain our existing customers.
Similar Words
Synonyms: Stammkunden; Antonyms: Neukunden (new customers)
Etymology
From 'Bestand' (existing stock) + 'Kunden' (customers). Literally 'stock customers'.
Memory Tips
Think of these as the 'customers' ('Kunden') who are already part of your company's 'stock' ('Bestand').