der Hype
Translation
hype, craze, media hype, buzz
Examples
Der Hype um das neue Produkt war riesig.
The hype around the new product was huge.
Man sollte nicht jedem Hype blind folgen.
One shouldn't blindly follow every hype.
Grammar Patterns
der Hype ((um+4)) the hype about/around sth. The hype around the new game is understandable.
Similar Words
Synonyms: Rummel (hubbub), Trend, Mode (fad), Welle (wave)
Etymology
Borrowed directly from the English word 'hype'.
Memory Tips
This is a simple one: it's the same word as in English with the same meaning.