noun

target

target, aim, goal, objective

The archer hit the target.

The archer hit the target.

Our main target is to increase sales.

Our main target is to increase sales.

Young people are the target audience.

Young people are the target audience.

a target for ((sth.)) The target for this quarter is a 10% increase.

the target of ((sth.)) He was the target of their jokes.

Synonyms: goal, aim, objective, mark

From Old French 'targe' (light shield). The sense of a 'mark for shooting' is from the 18th century.

Picture an archer aiming at a bullseye target.

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