noun

incentive

incentive, inducement, stimulus

The company offers a financial incentive.

The company offers a financial incentive.

There is little incentive for them to change.

There is little incentive for them to change.

((an incentive)) ((to do sth.)) a reason for doing something. The bonus was an incentive to work harder.

((an incentive)) ((for sb.)) ((to do sth.)) a reason for someone to do something. There is no incentive for people to save fuel.

Synonyms: motivation, inducement, stimulus, spur; Antonyms: disincentive, deterrent.

From Latin 'incentivus', meaning 'setting the tune', from the verb 'incinere', 'to strike up'.

An 'incentive' makes you want to get 'in' on the action. It 'sends' you a signal to act.

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