noun

yardstick

yardstick, standard, benchmark, criterion

He used a yardstick to measure the fabric.

He used a yardstick to measure the fabric.

Profit is the main yardstick of success.

Profit is the main yardstick of success.

a yardstick for ((sth.)) a standard for measuring ((sth.)) Profit is the main yardstick for success.

Synonyms: standard, criterion, measure, benchmark; Antonyms: none

From 'yard' (a unit of length) + 'stick'. Literally, a stick that is one yard long.

Imagine using a physical yardstick not just for length, but to measure abstract things like success or quality.

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