die Sensibilisierung
Translation
sensitization, awareness-raising, consciousness-raising
Examples
Die Kampagne dient der Sensibilisierung für Umweltthemen.
The campaign serves to raise awareness for environmental issues.
Sensibilisierung ist der erste Schritt zur Veränderung.
Raising awareness is the first step towards change.
Grammar Patterns
awareness ((for sth.)) The campaign is for raising awareness for the issue.
Similar Words
Aufklärung (enlightenment), Bewusstmachung (making aware)
Etymology
From the verb 'sensibilisieren' (to sensitize), which comes from 'sensibel' (sensitive). The '-ung' suffix forms a noun from a verb, similar to '-ing' or '-tion' in English.
Memory Tips
Think of the process of making people more 'sensitive' (sensibel) to an issue. It's the 'sensitiz-ation'.