die Zielgruppe
Translation
target group, target audience
Examples
Unsere Zielgruppe sind junge Leute.
Our target group is young people.
Das Produkt ist für eine spezielle Zielgruppe.
The product is for a special target group.
Grammar Patterns
to appeal to a target group Die Werbung spricht eine junge Zielgruppe an.
Similar Words
Synonyms: Adressatenkreis (circle of addressees), Publikum (audience)
Etymology
A compound word: 'Ziel' (target, goal) + 'Gruppe' (group). Literally 'target group'.
Memory Tips
Break it down into its two parts: 'Ziel' (like a target in archery) and 'Gruppe' (a group of people). You are 'aiming' your product at this group.