die Zielgruppe
Translation
target group, target audience, target demographic
Examples
Unsere Zielgruppe sind junge Leute.
Our target audience is young people.
Das Produkt ist für eine spezielle Zielgruppe.
The product is for a specific target group.
Grammar Patterns
to appeal to a target audience Die Werbung spricht eine junge Zielgruppe an.
Similar Words
Synonyms: Adressatenkreis (addressees), Publikum (audience)
Etymology
A compound noun from 'Ziel' (target, aim) and 'Gruppe' (group). It literally means 'aim group'.
Memory Tips
Think of it as the group you 'aim' for with a product or message. 'Ziel' is the target, 'Gruppe' is the group.