die Selbstprofilierung
Translation
self-promotion, self-profiling, grandstanding
Examples
Seine Rede war reine Selbstprofilierung.
His speech was pure self-promotion.
Sie nutzt soziale Medien zur Selbstprofilierung.
She uses social media for self-profiling.
Grammar Patterns
((sth.)) for sth. (zur+3) use: to use something for a purpose. Er nutzt die Bühne zur Selbstprofilierung.
Similar Words
Synonyms: Selbstdarstellung (self-portrayal), Imagepflege (image cultivation); Antonyms: Bescheidenheit (modesty), Zurückhaltung (restraint)
Etymology
From 'Selbst' (self) + 'Profilierung' (profiling), which comes from 'Profil' (profile). The act of creating a distinct profile for oneself.
Memory Tips
Think of someone constantly updating their social media 'profile' to make themselves look good.