der Touchpoint
Translation
touchpoint, point of contact
Examples
Wir analysieren alle Touchpoints mit dem Kunden.
We analyze all touchpoints with the customer.
Die Website ist ein wichtiger Touchpoint.
The website is an important touchpoint.
Grammar Patterns
Touchpoints with ((sb.)) We analyze all touchpoints with the customer.
Similar Words
Synonyms: Kontaktpunkt, Berührungspunkt
Etymology
A loanword from English, combining 'touch' and 'point'.
Memory Tips
It's identical to the English marketing term. Think of any 'point' where a customer 'touches' a brand.