verb

churn

to churn, to agitate, to stir, to lose customers

She churned the cream to make butter.

She churned the cream to make butter.

My stomach churned nervously before the exam.

My stomach churned nervously before the exam.

The company churns thousands of customers each month.

The company churns thousands of customers each month.

((sth.)) to agitate or stir (sth.) vigorously She churned the cream to make butter.

((no object)) to move about violently His stomach churned.

Synonyms: agitate, stir, roil

From Old English 'cyrin', a churn for making butter.

Imagine turning a crank on an old butter churn. This repetitive, agitating motion applies to both the physical action and the business concept of customer turnover.

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