unterschwellig
Translation
subliminal, subconscious
Examples
Die Werbung enthielt eine unterschwellige Botschaft.
The advertisement contained a subliminal message.
Er hegte eine unterschwellige Angst vor Hunden.
He harboured a subconscious fear of dogs.
Grammar Patterns
((subliminal)) + Noun The subliminal criticism hurt him.
Similar Words
Synonyms: subconscious, subliminal; Antonyms: conscious, obvious
Etymology
From 'unter' (under) + 'Schwelle' (threshold). Literally 'under the threshold' of consciousness.
Memory Tips
Imagine a message slipping 'under the threshold' of your awareness, so you don't notice it consciously.