die Streuverluste
Translation
wastage, scatter loss, non-target audience reach
Examples
Bei Fernsehwerbung gibt es hohe Streuverluste.
With television advertising, there is high wastage.
Wir wollen die Streuverluste unserer Kampagne minimieren.
We want to minimise the scatter loss of our campaign.
Grammar Patterns
to have wastage ((with sth.)) Streuverluste ((bei et3)) haben With this form of advertising, we have high wastage.
Similar Words
Synonyms: Reichweitenverlust (reach loss); Antonyms: Zielgruppengenauigkeit (target group accuracy)
Etymology
From 'streuen' (to scatter) + 'Verluste' (losses). Literally 'scattering losses'.
Memory Tips
Imagine scattering seeds (your ad) widely, but many fall on non-fertile ground (non-target audience). Those are the 'scatter losses'.