Verb

ab|zielen

to aim at, to target

Die Werbung zielt auf junge Leute ab.

The advertisement targets young people.

Seine Kritik zielte direkt auf den Minister ab.

His criticism was aimed directly at the minister.

((auf+4)) to aim at / target sth./sb. The advertisement targets young people.

Synonyms: richten auf (to direct at), beabsichtigen (to intend)

From 'ab-' (towards) and 'zielen' (to aim). 'Das Ziel' means 'the goal/target'. So, to aim towards a target.

The verb always uses the preposition 'auf' + accusative. Think of aiming 'auf' (at) a 'Ziel' (target).

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