profilieren
Translation
to raise one's profile, to distinguish oneself, to profile oneself
Examples
Er versucht, sich politisch zu profilieren.
He is trying to raise his political profile.
Die Firma will sich als innovativ profilieren.
The company wants to profile itself as innovative.
Grammar Patterns
sich⁴ profilieren to raise one's profile He is trying to raise his political profile.
sich⁴ als sth. profilieren to profile oneself as sth. The company wants to profile itself as innovative.
Similar Words
sich hervortun (to distinguish oneself), sich auszeichnen (to excel); Antonyms: sich zurückhalten (to hold back)
Etymology
Derived from 'Profil' (profile). The core idea is to give something or oneself a distinct outline or profile.
Memory Tips
Think of creating a sharp social media 'profile' to make yourself stand out. 'profilieren' is the action of making that profile distinct.