der Claim
Translation
slogan, tagline, claim, demand
Examples
Der Claim der Marke ist sehr einprägsam.
The brand's slogan is very memorable.
Er erhebt einen Claim auf das Grundstück.
He makes a claim on the property.
Grammar Patterns
to have ((sth.)) as a claim to have (sth.) as a slogan The company has 'Quality' as its claim.
to make a claim ((on sth.)) to assert a right to (sth.) He is making a claim on the inheritance.
Similar Words
Synonyms: Slogan, Werbespruch (tagline), Anspruch (demand); Antonyms: Verzicht (waiver), Ablehnung (rejection)
Etymology
Borrowed directly from the English word "claim".
Memory Tips
In German, it's most often used in marketing for a "slogan" or "tagline," just like making a "claim" about a product.