das Leitbild
Translation
mission statement, guiding principle, role model, vision
Examples
Das Unternehmen hat ein klares Leitbild.
The company has a clear mission statement.
Er ist ein Leitbild für die Jugend.
He is a role model for the youth.
Grammar Patterns
to be a role model for sb. She is a role model for her colleagues.
to have/develop a mission statement Every company should have a mission statement.
Similar Words
Mission, Vision, Philosophie (philosophy), Vorbild (role model)
Etymology
From 'leiten' (to lead, guide) + 'Bild' (image, picture). Literally a 'leading image'.
Memory Tips
Think of a 'leading image' that guides a company or a person, like a vision or mission statement.