die Ausrichtung
Translation
alignment, orientation, focus, direction
Examples
Die Ausrichtung der Firma ist international.
The company's focus is international.
Die Ausrichtung der Antenne ist wichtig.
The alignment of the antenna is important.
Die politische Ausrichtung der Partei ist klar.
The party's political orientation is clear.
Grammar Patterns
the alignment/focus on sth. (auf+4) The company's focus on the new market was successful.
Similar Words
Synonyms: orientation, alignment, focus
Etymology
From 'aus-' (out) + 'Richtung' (direction). It literally means 'directing outwards' or setting a direction.
Memory Tips
Think of 'aligning' something by pointing it 'out' ('aus-') in the right 'direction' ('Richtung').