beachhead
Translation
beachhead, bridgehead, foothold
Examples
The soldiers established a beachhead on the island.
The soldiers established a beachhead on the island.
The company established a beachhead in the new market.
The company established a beachhead in the new market.
Grammar Patterns
((noun)) a secured position on a beach taken from the enemy The soldiers established a beachhead.
((noun)) an initial position for further development The company gained a beachhead in the market.
Similar Words
Synonyms: foothold, bridgehead, toehold
Etymology
A compound word from 'beach' and 'head'. It refers to the 'head' or forward-most point of an invasion force on a beach.
Memory Tips
Imagine the 'head' of an army landing on a 'beach' to start an invasion. This concept is also used figuratively in business.