Nomen

die Messlatte

measuring rod, benchmark, standard, bar

Der Vermesser benutzt eine Messlatte.

The surveyor uses a measuring rod.

Sie hat die Messlatte sehr hoch gelegt.

She has set the bar very high.

to use ((a measuring rod)) The surveyor uses a Messlatte.

to set the bar ((high/low)) She set the Messlatte very high.

Maßstab, Standard, Kriterium, Anspruch

From 'messen' (to measure) + 'Latte' (lath, bar). Literally a 'measuring bar'.

Picture a high jump bar ('Latte'). This is the 'Messlatte', the standard or bar you have to clear.

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