Adverb

ganz schön

pretty, quite, rather

Das ist ganz schön teuer.

That's pretty expensive.

Du bist ganz schön mutig.

You're quite brave.

((adjective/adverb)) pretty/quite ... Das ist ganz schön teuer.

Synonyms: pretty, quite, rather; Antonyms: hardly, not particularly

From 'ganz' (whole, quite) and 'schön' (beautiful). Literally 'quite beautiful', it's used colloquially to mean 'pretty' or 'quite', often with surprise.

Think of it as an intensifier. Something is so expensive it's 'beautifully' expensive. It adds emphasis, sometimes ironically.

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