das Aushängeschild
Translation
flagship, figurehead, showpiece, poster child
Examples
Das neue Auto ist das Aushängeschild der Marke.
The new car is the brand's flagship.
Er ist das Aushängeschild des Vereins.
He is the figurehead of the club.
Grammar Patterns
das Aushängeschild ((für+4 / von+3)) to be the flagship for/of sth. The product is the flagship for our company.
Similar Words
Vorzeigeobjekt (showpiece), Markenzeichen (trademark), Repräsentant (representative)
Etymology
From 'aushängen' (to hang out) + 'Schild' (sign). Literally, a sign that is hung out to represent a business.
Memory Tips
Picture a shiny sign ('Schild') hanging out ('aus-hängen') in front of a shop, representing its best quality. This is its flagship.